April 30
this thing sucks. way to spend a lot of money on something an intro digi student could pull out of their ass, wake.   UPDATE: Let me be more specific than just saying it sucks. This logo says nothing about Wake Forest. It does not speak to me on any level other than the superficial level of showing me a stylized W and F, which is a stretch at best. To me this logo represents a weak attempt to copy contemporary corporate logos and identity schemes. Moreover, no one in the art department — including Roy Carter who is a specialist in this kind of design work and has many years under his belt doing similar work (I had a long convo with Roy about all of this) — was consulted in this endeavor by the top brass here at Wake. I will only say that he was shocked by the result of the identity design process. The logo looks like a few hours of work in Illustrator and the typography is sloppy, especially considering the particularly uneven kerning in “Wake” and “Forest.” While I am glad there is finally going to be uniformity in the visual identity on campus, I just think the design could have used a little more thinking. As it is now, it just screams generic corporate logo, not the intimate visual and conceptual descriptor it presumes to be. Did either the administration or the design firm even read the new strategic plan?? The logo does not say to me “COLLEGIATE UNIVERSITY” at all. Does it to you? More than that, does it say Wake Forest at all if you remove the text around it? I can’t see it from where I’m sitting. I would posit that Wake really did not need to find someone all the way in Dallas to do a job that a local firm would have had more understanding to do. This, to me, foreshadows another generation of top-down leadership at this university that continues to be oblivious to the talent it has locally on and off campus. How the university responds to the clear and obvious discontent among the faculty and student body will be a litmus test to the administration’s real commitment to a new era. Pound ahead or rethink? My guess is they will pursue the former. This logo does not feel like Wake Forest. Not its “past, present, and future,” as Hatch says in the (dilettantish) animation on the Window on Wake Forest site. I’d challenge someone/anyone to intelligently justify it to me otherwise. University introduces new logo  WFU | Window on Wake Forest

this thing sucks. way to spend a lot of money on something an intro digi student could pull out of their ass, wake. 

 UPDATE: Let me be more specific than just saying it sucks. This logo says nothing about Wake Forest. It does not speak to me on any level other than the superficial level of showing me a stylized W and F, which is a stretch at best. To me this logo represents a weak attempt to copy contemporary corporate logos and identity schemes. Moreover, no one in the art department — including Roy Carter who is a specialist in this kind of design work and has many years under his belt doing similar work (I had a long convo with Roy about all of this) — was consulted in this endeavor by the top brass here at Wake. I will only say that he was shocked by the result of the identity design process. The logo looks like a few hours of work in Illustrator and the typography is sloppy, especially considering the particularly uneven kerning in “Wake” and “Forest.”

While I am glad there is finally going to be uniformity in the visual identity on campus, I just think the design could have used a little more thinking. As it is now, it just screams generic corporate logo, not the intimate visual and conceptual descriptor it presumes to be. Did either the administration or the design firm even read the new strategic plan?? The logo does not say to me “COLLEGIATE UNIVERSITY” at all. Does it to you? More than that, does it say Wake Forest at all if you remove the text around it? I can’t see it from where I’m sitting.

I would posit that Wake really did not need to find someone all the way in Dallas to do a job that a local firm would have had more understanding to do. This, to me, foreshadows another generation of top-down leadership at this university that continues to be oblivious to the talent it has locally on and off campus. How the university responds to the clear and obvious discontent among the faculty and student body will be a litmus test to the administration’s real commitment to a new era. Pound ahead or rethink? My guess is they will pursue the former.

This logo does not feel like Wake Forest. Not its “past, present, and future,” as Hatch says in the (dilettantish) animation on the Window on Wake Forest site.

I’d challenge someone/anyone to intelligently justify it to me otherwise.

University introduces new logo 

WFU | Window on Wake Forest

posted 1 year ago | Permatime